Client reporting that reports itself.
We took a job that was eating 30 to 40 hours every week and handed it to a robot. Here is the before, and the after.
See how it works↓The problem
Every week, the same manual grind.
The team managed Google Ads for more than 60 clients. For each one, someone had to open the dashboard, read the numbers, and type them into Asana by hand. Every single week.
Why it hurt
It wasn't just the hours.
Thirty to forty hours a week is an entire person doing nothing but moving numbers from one screen to another.
Type the same figures hundreds of times and the odd wrong number reaches a client. Trust takes the hit.
Every new client added more manual hours. The reporting workload scaled up with the business, not down.
The solution
One automation, running quietly in the background.
We connected Google Ads straight to Asana. The metrics now flow on their own, on schedule, for every client. No one opens a dashboard. No one types a number.
The person who used to do this? Freed up for the work clients actually pay for.
Before & after
Same report. Completely different week.
- ✕30 to 40 hours a week of manual entry
- ✕60+ dashboards opened by hand
- ✕Typos and stale numbers slip through
- ✕More clients means more hours
- ✕A person stuck doing robot work
- ✓Runs itself, on schedule, every week
- ✓All 60+ clients handled in one pass
- ✓Numbers pulled straight from the source
- ✓Add a client, no extra hours
- ✓The team back on the work clients pay for
The prize
Thirty to forty hours a week back is the better part of a full-time account manager: the capacity to take on more clients at $6,000 to $10,000 a retainer, with the team you already have. The hours were never the prize. The growth they unlock is.
More automations we've built
Branded proposals and decks generated from a call transcript or outline, instead of built slide by slide.
Read the case study →Repeat questions answered automatically from a business's own docs, so customers hear back in minutes, not days.
Read the case study →Further reading: AI vs automation: which one does your business actually need?
If a task happens every week and follows the same steps, it can probably run itself.
This is what Frictionless does: find the repetitive work hiding inside a business, and quietly automate it away.